A.H. Beard celebrates a decade of Premium Sleep in China
A H Beard the 123 year old Australian made and owned sleep wellness company, is celebrating its ten year anniversary as it pioneers the meaning and importance of delivering Premium Sleep in China. Premium Sleep is a concept of sleep that rejects the common misconception that ‘sleep is for the weak’, but rather an essential act that replenishes, repairs, and restores. Wellness is a growing priority for consumers and the demand for Premium Sleep is clear, with the global market for sleeping aids projected to reach $168.98 billion within the next decade. With a growing population, a focus on wellness and a preference for premium brands, China was an obvious choice for A.H. Beard to expand its global footprint. As an indication of its success — ten years on, A.H. Beard now has 50 stores across China and with no signs of slowing down, plans to open 50 more. “When we think of sleep aids, for many of us our first thought will be wearables like Fitbits and Oura Rings, which don’t just track our activity but track our sleep too. But the foundation to unlocking Premium Sleep quite literally is the bed we’re lying on, and this is increasingly recognised by shoppers who are investing in quality mattresses,” said Tony Pearson, CEO of A.H. Beard. A.H. Beard’s Shanghai Green partners in China. A.H. Beard is determined to put sleep back on the public health agenda while simultaneously elevating sleep to its highest experience. Sleep is the most critical recovery period, so extensive research and consideration goes into each handcrafted and Australian made bed. The form, function and origin of every material we use is selected for its ability to achieve consistent, restful and rejuvenating sleep. “While Australia has a strong appetite for A.H. Beard mattresses, we are also appealing to the […]