Q & A – Matthew Addley, Industry Strategist, Manufacturing at Infor
How has the prospect of creating artificial realities in motion unveiled a spectrum of opportunities for manufacturers? The application of AI in manufacturing has the potential to transform the way products are designed and launched to market. OpenAI’s latest machine learning tool Sora can create realistic and imaginative scenes from text instructions – a manufacturer could potentially take a drawing off a page and show it in motion in real-life situations and operate it to perfection long before any physical product is built. Artificial Intelligence and Machine Learning can also analyse data sets – from performance to production schedules – and use this information to identify trends and predict outcomes. This could be invaluable for manufacturers to recognise patterns and forecast disruptions, leading to improved overall product quality. What is the profound impact of being able to animate conceptual designs, long before a physical product has materialised, on market testing and demand generation processes? Being able to animate conceptual designs allows manufacturers to test the waters and predict customer demand well before a product goes to market. This can result in significant cost savings, improved product efficiency and enhanced product quality. Manufacturers could also use additional AI/ML techniques to optimise production processes through its predictive maintenance and real-time monitoring capabilities. What is the inherent and increasing risk of technologies like Sora inadvertently or intentionally misleading customers? Even as Sora offers a faster and less costly way than the current human-led approach using computer generated imagery, it can encourage unethical practices. If the creation process allows a product to perform beyond expected capabilities, presumably but not always with a disclaimer, then the customer could be easily and deliberately misled. The reality is that there will always be challenges when it comes to rapidly evolving technologies but legislative bodies will need […]