What do field service workers have to do with manufacturing?
-Paul Baptist, Senior Director, Solution Engineering, APAC, Salesforce We’re seeing manufacturers increasingly invest in their customer service and field service teams as customers demand the types of experiences companies like Airbnb provide. Anytime, anywhere, frictionless and personalised experiences are what customers demand. The lines between B2C and B2B customers have also blurred, meaning your experience must match the very best that’s out there, no matter your end buyer. The stakes have never been higher. The Salesforce 2018 State of the Connected Customer report, revealed 66 per cent of buyers say they are likely to switch brands if they are treated like a number instead of an individual. Every touch point a manufacturer has with a customer has to deliver the best possible, personalised experience. In-between buying cycles, field service is often your most important and regular touch point with customers. That’s why we’ve seen our manufacturing customers like KONE, Schneider Electric and Fisher & Paykel invest in their customer service experience. What’s the impact of field service workers in manufacturing? A good example of investing in your field service team is KONE. It is working towards a future where the operating condition of more than 1.1 million of its escalators and elevators is linked with real-time customer information and maintenance schedules. This will be provided to its team of 20,000 field service technicians around the world. By owning the quality of service and empowering its field service technicians, KONE is turning a service request or product break down into an opportunity to provide an outstanding customer experience. What is the ‘customer experience crisis’? Customers judge your business based on their most recent and best interaction. Think of the companies that deliver outstanding service and repair experiences, like KONE or Fisher & Paykel for example. All manufacturers are judged by this […]