Why growing manufacturers should invest in customer service
By Matt Porta, APAC Product Leader – Service Cloud at Salesforce Australian manufacturing is growing rapidly, great news for the industry which also creates new challenges. The Australian Industry Group’s (Ai Group’s) Performance of Manufacturing Index (PMI) showed that production levels, sales, exports and employment within the industry improved at the fastest pace in the seven months to April 2019. This increased demand for product comes at a challenging time for Australia’s economy, as uncertainty in the world economy and a country-wide drought create greater complexity for manufacturers. As the manufacturing sector looks to continue its growth, industry leaders should consider an often unappreciated growth lever – customer service. Now is the time to streamlining processes and workflow and invest in new technology and training staff to fuel better customer outcomes. While some manufacturers may choose to focus investment in product, sales or marketing, it’s those who invest in delivering an outstanding service customer experience who will benefit most from the current growth cycle. Increasing customer expectations Combined with higher consumer expectations across the board, customer service within manufacturing is under more pressure than ever before. Customers’ expectations such as same day delivery services has led to audiences that expect goods faster, and of a higher quality, putting an extreme emphasis on customer service. According to the Salesforce State of Service report, more than four in five (82%) of decision makers in Australia and New Zealand service sector say their company’s customer service must transform in order to stay competitive while 67% of service teams saying that they are seeing higher case volume through digital channels. As well as increasing workload volume, the report found that the role of the customer service agent is shifting towards more complex tasks. Nearly three-quarters (71%) of agents view their jobs today as […]