Digital service transformation trends
Five ways to stay competitive in 2024 and beyond The digital transformation sweeping the world is revolutionising how we live and work, fuelled by new technologies such as AI, machine learning and automation. Accounting for more than 70 per cent of GDP and 4 in 5 jobs, Australia’s service sector has become a focal point in this change, spurred on by the effects of the COVID-19 pandemic. The University of Queensland (UQ) Business School’s Service Innovation Alliance (SIA) Research Hub is at the forefront of research in this space. Led by internationally recognised experts Professor Janet McColl-Kennedy and Associate Professor Christoph Breidbach, the SIA brought together a roundtable of 64 academic and industry representatives in November 2022, spanning finance, retail, medicine, hospitality, tourism, transportation, construction and more. So, how can leaders refine customer experiences, create service innovations, grow their businesses and effectively manage their workforce through emerging digital technologies? Contributors to the White Paper share their strategies for 2024 and beyond. #1 Maintaining humanness in the age of digitalisation SIA Research Hub Co-Lead, Professor McColl-Kennedy firmly believes that at the very core of every exciting new technology and bold digital transformation, there must beat a human heart. Preserving a human element is a key consideration for service sector organisations, one that’s critical to human and economic wellbeing. Professor McColl-Kennedy said clear boundaries and human oversight were crucial for the responsible implementation of new digital technology. “We’re arguing that humans and not AI should be at the centre of business activities; that humans need to be in charge, directing and shaping the future,” she said. As AI learns from humans by observing and repeating their actions, it can be used to perform mundane and repetitive tasks, such as answering frequently asked questions or filtering email spam, and taught to undertake dangerous or dirty activities […]