Aussie manufacturers cracking US market
A growing number of South Australian manufacturers are expanding their footprint into the United States on the back of renewed interest in American and European markets. Global engineering companies, tech firms and manufacturing businesses based out of the Tonsley Innovation District in Adelaide, South Australia are among those broadening their reach across the Pacific and opening offices in cities across the United States. XFrame managing director Carsten Dethlefsen said they launched in the US last year at NeoCon in Chicago, one of the country’s largest commercial furniture conferences. Without using a single nail or screw, the Tonsley-based business has invented a system of interlocking plywood that can be used to build shelters, office pods and studios. “Within two weeks of that conference we had projects on our books,” Dethlefsen said. “We delivered those projects within four weeks of that, so speed to market there. The type of clients I think caught us a little by surprise as well.” A phone booth made by XFrame, which can be easily disassembled and moved. Dethlefsen said there was a “big appetite” for their work post-COVID-19 because many offices needed reconfiguring. Their product allows companies to change their fit-out down the track without costly renovations. Dethlefsen said construction of trade show booths and retail display stands were in hot demand. As a result, the company now has manufacturing partners in Michigan, Oregon, and Grand Junction, Colorado. He said companies also wanted XFrame to build ancillary housing units to meet the huge demand for housing in the US. “The booth we did for that conference was all manufactured in the States, so we used local manufacturing, local supply chains and local labour. “We designed it up, sent it across the desert, they cut the components delivered to our team, they pre-assembled it and stood it up in the […]