Immersive booths to bring business expos to life
Technology that brings standard exhibition booths alive with video projections has launched this month. The immersive booth technology is the brainchild of Andy Roberts, the founder of Rogue Lumens, a technology company in Adelaide, South Australia. In a previous role, Roberts had travelled the world attending conferences and was constantly uninspired by the static displays of posters and logos on show. “At an exhibition in October 2016 I was standing there and it occurred to me that we could do a lot more in a booth by introducing new technology,” said Roberts. He first looked into incorporating augmented or virtual reality but found the technology was not ready for a mass market. “The uncomfortable interruption of having someone ask you to put something over your face in a crowded room is such that you just can’t do it. But we wanted to find a way we could produce an immersive type experience without having to interrupt someone naturally,” he said. Roberts and his team came up with a software program that allows projectors to seamlessly turn the three sides of a standard 9sq m booth into screens. “We built our own software and web portal to solve how we would populate this size of screen,” said Roberts. The web portal allows users to see what their booth would look like from all angles as people approach the stall, and incorporates a human outline to ensure the scale is correct. “It is all put together with a bespoke interface that companies can make with their own content – such as photos and video – and the software scales it,” said Roberts. “We’ve had the luxury of actually being in the position of being at exhibitions so we are solving a problem we’ve had ourselves. We were thinking about the tools we […]