Communicating in a post-Covid world
By Jack Mallen-Cooper, Senior Consultant, Whyte Public Relations. Jack joined Whyte PR in 2012 as a media and communications graduate, and has since honed his skills in strategic planning, account management, and communicating to a highly technical, B2B, industrial audience. In the post-Covid era, as Australian industry is being rapidly reshaped (whether it wants to or not), the best communicators will come out on top. Under the guidance of Whyte PR Founder and Managing Director, Brent Whyte, Jack has embodied the company’s self-starting and results-driven attitude that focusses on providing visibility, publicity, and outstanding value for companies in Australasia, South Asia, Europe, America and across the globe. In the post-Covid era, as Australian industry is being rapidly reshaped (whether it wants to or not), the best communicators will come out on top. Companies that can communicate their benefits (particularly hygiene, safety and environmental ones, but others, too) will be the ones that will find they not only achieve greater client retention, but expand to take on new business, where others have gone quiet. So how should you communicate, to stand out from the crowd? And how do you build trust and credibility so that a new customer already knows you’re the real deal before they walk in the door (or join the Zoom meeting)? In our company’s local and global experience – extending for more than 25 years across a diverse base of B2B industries – times of change are times of opportunity. Top 3 post-Covid communication tips Don’t go quiet. The temptation may be to wait and see what happens before committing to any public communication – you don’t want to have to change this later. In reality, wouldn’t it be better to keep a constant line of communication open with your customers, and potential customers? If the situation […]