Australasian management strongly supports environmental initiatives
PIC CAP: CST Wastewater Solutions’ Managing Director Michael Bambridge who recently installed a GWE combined green energy and wastewater treatment plant for one of Australia’s major global beef processers, Oakey Beef Exports. (But wants a solution to the gap between promise and performance) A new study of Australiasian management attitudes towards environmental initiatives involving cleaner water and greener energy has found strongly increasing support among the people who are key to making such projects happen. The study, commissioned by CST Wastewater Solutions, finds industry is convinced about the potential financial viability of sustainable energy and water initiatives, if sanguine about the failure rate in Australia and New Zealand so far. The report, compiled by CST’s General Manager, Energy, Mr Andrew Boughton, is the result of 60 in-depth interviews with senior executives in industries such as food, beverage, agribusiness, processing, resources and energy, which have the greatest potential for new technologies such as wastewater-to-biogas being introduced to Australia by CST. The report shows respondents in Production, Engineering and Sustainability (PES) management have faith in the economics of sustainability investments, with over 90% disagreeing with the proposition, which is sometimes put, that sustainability is “never likely to be profitable”. “Yet for over 50% of end-users and two thirds of the consultants we interviewed, there is a “major gap” between the goals and outcomes of Sustainability, while nearly all end-users we interviewed in person believe there are “major shortcomings” or even “failures” in sustainable energy and water projects, particularly around financial payback. CFOs and engineering managers were particularly sceptical of “over-cooked” sustainability claims, and of vendors using ethical leverage – urging buyers to spend for the sake of the environment while ignoring their real business needs. The market, by contrast, feels the sustainability industry should become more cost-effective, and be sure that business gets […]