Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, announces that Perennial Partners has invested $3 million into the company, bringing the total investment by outside investors to $22 million during the past 18 months.

They will join existing institutional investors on the shareholder register, which include well-known fund manager Microequities Asset Management (ASX: MAM), ports and logistics operator Flinders Ports Holdings, and ASX-listed investment bank and fund manager MA Financial (ASX: MAF).

“Complexica is a hugely exciting business for Perennial Partners. We believe that Matt and his founding team are outstanding, and highly backable, having built and exited two successful enterprise AI platform businesses over the last 20 years,” said James McQueen, Senior Investment & Legal Principal at Perennial Partners.

“With Complexica, the team have built a highly sophisticated, AI-driven decision making platform that captures and delivers enormous value to a large and growing number of quality blue chip customers across a range of industries. Complexica has a market leading position in Australia and is well positioned to scale up significantly both within Australia and globally. We are thrilled to be joining the register and look forward to supporting Matt and the team as they grow Complexica going forward.”

Perennial Partners is an Australian fund manager with over A$8 billion on behalf of institutional and retail clients. Perennial focusses on delivering outstanding investment opportunities and outcomes for its clients in segments of the market where active management adds meaningful value.

Within Perennial, the Perennial Private team actively manages over A$700m across a series of private company and pre-IPO funds. Perennial offers wholesale investors the opportunity to invest alongside a highly experienced team with deep capabilities, networks and experience in both private and public markets.

The Perennial Private Investments strategy focusses on generating superior returns from an actively-managed diverse portfolio of growth equity, pre-IPO and IPO opportunities. 

Perennial Private Ventures is a dedicated private growth fund targeting businesses with outstanding founder teams, strong high growth business models, and demonstrated commercial traction that are well positioned to capture valuation upside as they enter or accelerate through the grow and scale up phase of the company lifecycle. 

Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions, particularly for organisations characterised by a large SKU range and long tail of customers.

The company was founded upon the research of several world-renown computer scientists, and has commercialised a modularised software platform called Decision Cloud® that empowers staff across multiple business functions to make better decisions.

Decision Cloud® is powered by Complexica’s Artificial Intelligence engine Larry, the Digital Analyst®, which was named the 2018 Australian Innovation of Year.