A.H. Beard balances heritage and innovation with Premium Sleep campaign
-Tony Pearson, CEO of A.H. Beard (pictured). For the last 123 years, we at A.H. Beard have made it our life’s work to improve lives through better sleep. It’s our calling, and we’ve elevated the craft of Premium Sleep to its highest form. It’s for this reason that we’ve launched our first national brand campaign showcasing the meaning and importance of Premium Sleep. The idea of Premium Sleep is a concept that rejects the misconception that ‘sleep is for the weak’, but rather an essential act that replenishes, repairs and restores. According to the Sleep Health Foundation, up to 45% of Australians aren’t getting enough sleep. Sleep (and lack thereof) deeply influences our level of health, happiness and motivation and now more than ever is the time to prioritise one of the most important activities of our lives. Here, we unpack what it means to achieve Premium Sleep, and how A.H. Beard balances heritage and innovation when it comes to sleepsmithing. What it means to be Australian owned and made For over 120 years, A.H. Beard has been proudly Australian owned and made, supporting over 400 local employees and their families. A.H. Beard’s origins as a family owned business have continued to shape the business, with more than five generations committed to continuous innovation to ensure they remain leaders in the field. These family values permeate through the business and are embodied by the generations of employees continuing to craft A.H. Beard mattresses, made possible with on-shore production. Being Australian made not only supports local employees and economies, but it also demonstrates adherence to strict manufacturing codes for the highest level of product quality and workplace safety. These strict standards are recognised both by the industry and equally by consumers making the ‘Australian-made’ and ‘New Zealand-made’ labels very desirable. With […]