A circular future with stewardship at the centre
Adele Rose – 3R Chief Executive Mention the term ‘product stewardship’ to the first person you bump into on the street and chances are you will be met with a blank look. Suggest that manufacturers and retailers should take responsibility for the products they make and sell throughout the lifetime of those products (the definition of product stewardship), and the blank look will probably turn into a puzzled one. Fast-forward to the year 2050 and this will be a different story. The terms ‘sustainably produced’, ‘fair trade’, ‘organically grown’ and the like were little known or not even coined 20 or 30 years ago but are now part of everyday life. In the same way talking about product stewardship will certainly be common place 32 years from now. The reason for this is product stewardship is a cornerstone of the circular economy – another little-known phrase which will certainly become common place long before 2050. The circular economy is the economy of the future, and ironically also one from the past. Circular principals In generations past there was a far higher value placed on things. When your TV broke you didn’t immediately throw it away, you had it repaired if possible. Things like children’s toys were more durable and weren’t bought on mass. We generally had less stuff, and the stuff we had lasted longer, was repaired and reused. Simply getting rid of something and buying new wasn’t the knee-jerk reaction it is today. Moving to a circular economy isn’t about nostalgia or an ideologically nice thing to do. It’s also not because it’s the environmentally responsible thing to do, but rather because the linear economy and its basis of infinite growth from finite resources is intrinsically flawed and cannot survive. We cannot survive it. In a future in which […]